All Tools
Tracking Audit
A branded audit experience that checks pixels, consent, cookies, dataLayer quality, and platform coverage, then pushes visitors to book a strategy call.
ROI Calculator
Easily measure the return on investment for your campaigns to optimize performance and maximize profits.
UTM Maker
A simple tool to generate UTM-tagged URLs for tracking marketing campaigns, analyzing traffic sources, and improving campaign performance.
UTM Analyzer
Analyze UTM parameters to track campaign performance, optimize marketing strategies, and gain insights to improve conversions and ROI
Attribution Recovery Calculator
See how much hidden ad revenue server-side tracking can claw back — with monthly and annual estimates.
Google Ads URL Inspector
Audit a Google Ads landing URL — gclid, gbraid, wbraid, HTTPS, UTM hygiene, and the most common attribution leaks.
iOS 14.5 Signal Loss Simulator
See how many Meta conversions you are losing to ATT opt-outs — and what a CAPI rebuild is worth per month.
A/B Test Calculator
Plan sample size before launching a test, or check whether the test you ran is statistically significant.
Enhanced Conversions Readiness
10-question check to see if your site is ready for Google Ads Enhanced Conversions — with a fix-list.
Ad Copy Character Counter
Stay inside Google, Meta, TikTok, and LinkedIn limits. Live counters and overflow warnings per slot.
Customer Data Hasher
SHA-256 a customer list locally for Google Customer Match, Meta CAPI, or offline conversion uploads.
Max CPA & CPC Calculator
Translate margin targets into max CAC, max CPC, and tROAS targets for Google + Meta bidding strategies.
Event Mapping Reference
Standard ecomm + lead events translated across GA4, Meta, TikTok, and Google Ads — searchable, copyable.
CAC + LTV + Payback
The three numbers every paid-media operator should know cold — CAC, LTV, ratio, and payback period.
Smart Bidding Readiness
Does your Google Ads account have the conversion volume + signal quality to run Target CPA / Target ROAS?
Blended ROAS Calculator
True business-level ROAS across all channels — and how much each platform is over-claiming via last-click overlap.
Meta CAPI EMQ Predictor
Estimate your Event Match Quality before you ship — tick the user-data fields you send, get a 0–10 score and the gaps.
DataLayer Spec Generator
Copy-paste-ready dataLayer events for eComm, lead-gen, or SaaS — wired for GA4, CAPI, and Enhanced Conversions in one push.
Quality Score Diagnoser
Plug in CTR, ad relevance, and landing-page experience — get a predicted Google Ads QS and the highest-leverage fix.
PMax Asset Auditor
Score your Performance Max asset coverage against recommended counts — and see which inventory placements you cannot reach.
Lookalike Audience Sizer
Estimate Meta lookalike size at 1%, 2%, 3%, 5%, 10% — and check whether your seed list is large enough to build on.
Frequency Calculator
Audience size + impressions = avg frequency. Avoid creative fatigue and over-serving the same 10% of users.
Negative Keyword Checker
Paste keywords + negatives — find which positives are silently blocked. Broad, phrase, and exact match supported.
UTM Batch Generator
Drop in a CSV — bulk-generate clean, slugified UTM URLs. One row per link.
Funnel Drop-off Calculator
Plug in funnel step counts — the biggest leak is highlighted. Useful before launching CRO experiments.
Marketing Budget Allocator
Slide spend share across channels — see projected revenue and blended ROAS for the quarterly budget conversation.
Consent Mode v2 Sandbox
Toggle the four GCMv2 signals — see exactly which tags fire, which fall back to modeled, and which skip entirely.
GTM Container Diff
Paste two GTM JSON exports — see exactly which tags, triggers, and variables changed between them.
Search Query Report Analyzer
Drop your Google Ads SQR CSV — auto-grouped winners, wasted spend, and a ready-to-paste negative keyword list.
JSON Formatter & Validator
Pretty-print, minify, and validate tag config JSON, MP payloads, and CAPI request bodies.
Hash Validator
Check if a string is a valid SHA-256 (or other) hash, and generate fresh SHA-256 from plain text.
Conversion Window Compare
1d-click vs 7d-click vs 28d-click — how each window changes Meta's reported ROAS for the same business.
Ad CTR Benchmarks
Industry CTRs across Google Search, Display, Meta, and TikTok — with a quick on-par / below check against your own.
GA4 MP Builder
Build and validate GA4 Measurement Protocol payloads — for server-side events, CRM imports, offline conversions.
Cookie ITP Checker
Paste Set-Cookie lines — see which survive Safari ITP, which Chrome caps, and which are 3P-blocked.
Cookieless Readiness Score
12-point audit of server-side, Consent Mode v2, CAPI, Customer Match, and Privacy Sandbox. Score yourself in 90 seconds.
sGTM Cost Calculator
Compare monthly cost of Google Cloud (self-host), Stape, and Addingwell — including egress and preview servers.
AI Bot & LLM Traffic Detector
ID ChatGPT, Perplexity, Claude, Gemini, Googlebot, and SEO scrapers from user-agent strings.
GA4 Measurement Protocol Builder
Build and validate server-side GA4 Measurement Protocol payloads — events, parameters, and user properties — for sGTM and CAPI work.
ROI Calculator
Easily measure return on investment for your campaigns — costs, revenue, conversion rate, and customer LTV — to optimize performance.
Validators and checkers
Paste a real payload and get it checked against what the platform actually needs. Every one runs in your browser — nothing is uploaded, there is no endpoint, and no email is required.
Twelve weighted questions covering the tracking failures we actually find. Runs in your browser, no email required.
Paste a real GA4 purchase payload and check it against what GA4 actually needs. Runs in your browser.
Check your purchase event against the fields whose absence causes known failures. Client-side, no signup.
Check a CAPI payload for deduplication, event naming and the normalization that decides match quality.
Paste your browser and server payloads and check whether they'll actually deduplicate. No signup.
Build correctly-formed tagged URLs with automatic lowercasing and medium validation. Runs in your browser.
Paste your tagged URLs and find case fragmentation, unrecognised mediums and missing parameters.
Eight settings that change your reported numbers more than most tag work. All free to fix inside your account.
Generate an ordered fix list for low Meta match quality. Weighted by what actually moves the score.
Nine questions, two of which can end the conversation. Find out whether server-side is worth it for you.
Twelve weighted questions across collection, governance and validation. Every weight shown, no benchmark.
Check whether all four v2 signals are set in your consent default block. Client-side, no signup.
Paste your landing URL after a real ad click and see which click identifiers arrived. No signup.
Paste your start and arrival URLs and see what survived the domain hop. Runs in your browser.
Paste a dataLayer push and find type inconsistencies, nulls and naming problems. Nothing uploaded.
Generate valid GA4 event names, checked against reserved prefixes, the 40-character limit and recommended events.
Turn click IDs, timestamps and values into an upload file — and count the rows that can never match.
Generate a two-page measurement plan in Markdown — objectives, conversions, source of truth, sign-off.
See what your cookie expiry actually becomes in each browser, including Safari's seven-day script cap.
Works out what your measured gap is worth, using only numbers you supply. No industry averages.
