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TrackingConsultingFree audit

You're paying for sales & leads your pixel never sees

Recover the salesyour pixel never sees

First-party, server-side tracking — live in 7 days, 95%+ accuracy guaranteed in writing.

iOS, ad-blockers and consent banners drop a third to half of your conversions before Meta, Google or TikTok record them. Your ad platforms then optimize on bad data, and your cost per sale or lead goes up.

  • Recover lost revenue. Every sale, lead and booked call that iOS and ITP hide
  • Feed clean data back. So bidding learns from real customers
  • Own your measurement. On your own domain, consent-safe, and yours to keep
Get My Free Audit Urgent? WhatsApp
★★★★★Agency since 2022 · 300+ clients · 1,000+ projectsWritten audit within 24hNo credit card
Ariful Islam

“I run every audit call myself. If your tracking is fine, I'll tell you, and you won't hear a pitch.”Ariful Islam, founder · computer engineer (BSc & MSc, CSE)

I run

Illustrative example · not live data

Working with DTC brands, agencies and lead-gen teams since 2019

  • Shopify
  • WooCommerce
  • Meta
  • TikTok
  • Google
  • Bing
  • GA4
  • Mixpanel
  • Klaviyo
  • HubSpot
  • WordPress
  • Webflow
  • Squarespace
  • Wix
  • Ghost
  • Sanity
THE SILENT REVENUE LEAK

Your pixels stopped reporting the truth years ago

Every browser update, privacy law and ad-blocker chips away at browser-based tracking. Four forces now hide a third to half of your conversions:

  • iOS 14+ ATT

    UP TO
    −15%

    App-tracking prompts strip identifiers before Meta & TikTok can attribute the sale or lead.

  • Safari ITP

    UP TO
    −12%

    Cookies capped at 7 days — returning visitors look brand-new and go unattributed.

  • Ad-blockers

    UP TO
    −30%

    Roughly a third of visitors block the pixel outright, so their journey never fires.

  • Consent banners

    UP TO
    −40%

    Rejected prompts block client-side tags — and consented data never arrives server-side.

Industry-reported ranges — losses overlap and vary by site. The audit measures your actual gap against your own orders or CRM.

The compounding cost: ad platforms optimize toward the wrong audiences, CAC inflates, and you scale spend on numbers that were never real.

See how we fix it →
DOES THIS SOUND FAMILIAR?

You're probably leaking revenue if…

Most brands don't spot the gap until they reconcile ad-platform numbers against their store orders or CRM. Tick the ones that sound like you:

0/6Tick any that match your account.
Get my free audit →
HOW WE REBUILD YOUR TRACKING

From leaking pixels to airtight attribution in 7 days

Most setups go live in 2–3 days · full validation by day 7

  1. DAY 1–2

    Audit

    I map every event, measure current EMQ & match rates, and quantify exactly what's leaking — personally, no junior.

  2. DAY 2–4

    Architect

    A first-party server container on your subdomain, with SHA-256 hashing, dedup and consent gating.

  3. DAY 4–6

    Deploy

    Meta CAPI, Google EC, GA4, TikTok, Bing, LinkedIn & Pinterest — each with clean, deduplicated events.

  4. DAY 6–7

    Validate

    End-to-end QA on every event, 95%+ accuracy confirmed, and a live dashboard you can trust.

THE FULL STACK · IN ORDER

We fix the data first.
Only then do we touch your paid media.

Pouring more budget into a broken pixel just loses it faster. Once you're validated at 95%+, our team can also run Meta, Google & TikTok. Optional — never a package deal.

  1. REQUIRED · START HERE

    Server-side tracking rebuild

    7 days · 95%+ accuracy guaranteed

    • First-party server container on your subdomain
    • Meta CAPI · Google EC · GA4 · TikTok · Bing wired
    • SHA-256 hashed PII, Consent Mode v2, full dedup
    • Lead gen: CRM stages sent back as offline conversions
    • You own every asset — nothing runs on our accounts

    Every client starts here. No exceptions.

  2. OPTIONAL · AFTER REBUILD

    Managed paid media

    Meta · Google · TikTok — my team runs it, I lead strategy

    • Dedicated media buyers — Ariful stays strategy lead
    • You keep ownership of every ad account
    • Weekly reporting on server-validated events
    • Scale with confidence — the data finally holds up

    Only offered once you're live at 95%+.

  3. OPTIONAL · ONGOING

    Attribution & scale retainer

    Monthly monitoring, new platforms, EMQ tuning

    • Monthly EMQ audits & dashboard reviews
    • New platforms wired as you expand
    • Direct Slack/WhatsApp line to Ariful
    • Cancel any month — never a lock-in

    Bolt on when you're ready. Not before.

EVERY CHANNEL · ONE 95%+ STANDARD

All services →

10-person team · founder personally on every account

WHAT YOU WALK AWAY WITH

A complete, owned measurement stack

Not a locked black box — everything runs on your infrastructure and stays yours.

  • Server-side GTM container

    First-party endpoint on your own subdomain, fully documented.

  • All platform APIs wired

    Meta CAPI, Google EC, GA4, TikTok, Bing, LinkedIn & Pinterest.

  • Consent Mode v2

    Privacy-compliant collection that keeps modeled conversions flowing.

  • Deduplication & hashing

    event_id matching + SHA-256 PII so nothing double-counts or leaks.

  • Live QA dashboard

    Real-time event health, match quality and delivery per platform.

  • Handover & training

    Documentation + a walkthrough so your team owns it going forward.
WHO WE WORK WITH

Built for teams that answer to revenue, not clicks

  • 01 · ECOMMERCE

    Ecommerce & DTC

    Shopify, WooCommerce, BigCommerce and custom stores. Recover purchase, AOV and value signals so Meta and Google optimize toward real buyers.

    • Purchase
    • AOV
    • ROAS
  • 02 · LEAD GEN

    Lead-gen, B2B & SaaS

    Form fills, demos and trials. We pipe CRM stages back as offline conversions so you optimize for revenue, not form spam.

    • Leads
    • CRM match
    • Offline conv.
  • 03 · LOCAL

    Local & service

    Clinics, home services, legal, real estate. Calls, bookings and quote requests tracked to the appointment — so local spend reconciles to revenue.

    • Calls
    • Bookings
    • Quotes
  • 04 · AGENCIES

    Agencies & freelancers

    White-label server-side tracking across your book of clients — consistent match quality and renewals that stick.

    • White-label
    • Multi-client
TYPICAL OUTCOMES · INDUSTRY RANGES

What we commit to in writing

  • 95%+

    conversion accuracy at handover, guaranteed in writing against your own orders or CRM records

  • 8–9/10

    Event Match Quality on Meta Purchase & Lead events, guaranteed in writing

  • 7 days

    from first audit call to a fully validated stack live on your site

BROWSER-ONLY vs SERVER-SIDE

The same traffic, measured two very different ways

Browser-only tracking compared with server-side tracking
METRICBROWSER-ONLYSERVER-SIDE ✓
Conversions captured55–70%95%+
iOS 14+ ATTIdentifiers strippedRecovered
Ad-blockersEvents blockedBypassed
Cookie lifetime≤ 7 days (ITP)365 days
Meta Event Match Quality~5 / 108–9 / 10
Page speed impactHeavier (3P scripts)Lighter
Data ownershipPlatform silosYou own it
STRAIGHT FROM CLIENTS · 10 UNEDITED VIDEOS

Hear it from clients, on camera

Real clients, in their own words. No scripts, no incentives, no cherry-picked snippets.

Watch all 10 on YouTube ↗Unlisted — clients shared them with permission
  • ★★★★★
    “Highly recommended freelancer. I've worked with a lot of tracking professionals and Ariful is one of the best if not the best. Hiring him is the best investment you can make for your ads.”
    Attribution · Meta EMQVerified review ↗
  • ★★★★★
    “Ari is a true pro — GTM, Google Ads, GA4, Meta Ads, TikTok Ads, Klaviyo, you name it — he will get it done to standard, and extremely fast. My third time hiring him.”
    GTM · GA4 · Meta · TikTokVerified review ↗
  • ★★★★★
    “Really thorough breakdown of tracking issues on our website, and explaining server side tracking, he was able to resolve the issue and get us back on track.”
    Server-side · auditVerified review ↗
START WITH A FREE AUDIT

Your full tracking audit — free of charge

Book a 30-minute call. We walk your live tracking together and find what's leaking. Within 24 hours you get the full written audit and fix list — even if we're not the right fit.

Get My Free Audit — Book a call →Urgent? WhatsApp

30-min call → written audit in 24h · free, no credit card

WITHIN 24 HOURS OF THE CALL

  1. Full event & EMQ scorecardEvery pixel and API, graded
  2. Where & how much you're losingReconciled against your orders
  3. Prioritized fix listYours to keep, whoever implements
WORKS WITH YOUR STACK

Plugs into the tools you already run

STORES & WEBSITES

  • Shopify
  • WooCommerce
  • BigCommerce
  • WordPress
  • Webflow
  • Custom

LEAD GEN & FUNNELS

  • GoHighLevel
  • ClickFunnels
  • Calendly
  • Typeform
  • Gravity Forms
  • CallRail

AD CHANNELS

  • Meta
  • Google Ads
  • TikTok
  • Bing
  • LinkedIn
  • Pinterest
  • Snapchat

ANALYTICS & INFRA

  • GA4
  • Server GTM
  • Stape
  • Google Cloud

CRM & EMAIL

  • HubSpot
  • Salesforce
  • Pipedrive
  • Zoho
  • Klaviyo
  • ActiveCampaign
NOT READY FOR A CALL?

Check your tracking yourself

REAL PROBLEMS, SOLVED · BLOGAll articles →

Case notes from real accounts

QUESTIONS, ANSWERED

Before you book

Still unsure? Ask Ariful directly — most replies land within 4 hours.

Ask on WhatsApp

Yes. Server-side tracking is platform-agnostic — Shopify, WooCommerce, BigCommerce and custom checkouts for ecommerce; WordPress, Webflow, GoHighLevel, ClickFunnels, HubSpot and Salesforce for lead gen. The audit confirms the right approach for your setup.

WHY BRANDS TRUST US

Specialists, not generalists — this is all we do

agency founded
2022
projects for 300+ clients
1,000+
people on the team
10
accuracy, or we keep working
95%+
  • Google AdsCertified
  • Google AnalyticsCertified
  • Meta AdsCertified
  • TikTokCertified
  • StapeCertified
Ariful Islam — Server-side tracking consultant
✓ VERIFIED · SINCE 2019
MEET YOUR CONSULTANT

Ariful Islam

Server-Side Tracking Consultant · Founder, TrackingConsulting

I freelanced on Upwork from 2019, earning Top Rated Plus and $200K+ across 300+ clients and 1,000+ projects. In 2022 I founded Tracking Consulting, and for four years we've run as a 10-person agency.

A computer engineer, not just a marketer.Diploma, BSc and MSc in Computer Science & Engineering. Tracking breaks in code: JavaScript, servers, webhooks, APIs. Ariful reads and writes that code, and knows exactly what Google's and Meta's algorithms need to learn: the right events, values and match keys.

Every tracking install, I still run personally — no junior handoff. You always know who's touching your account.

  • Founder of Tracking Consulting (2022)
  • Computer engineer · BSc & MSc in CSE
  • Google Ads · GA4 · Meta · TikTok · Stape certified
  • Former Top Rated Plus freelancer · $200K+ earned
  • 300+ clients · 1,000+ projects
  • 10-person team
Book my free audit with Ariful →Read our story →
MEET THE TEAM

A 10-person team. Small enough to know your account, big enough that nothing waits.

Everyone reports to Ariful. No offshore juniors, no rotating account managers.

  • TRACKING · SETUPAriful — FounderRuns every tracking audit and install personally. Strategy lead on managed media.
  • MEDIA · EXECUTIONMedia BuyerMeta, Google & TikTok — campaign ops, creative testing, budget pacing.
  • OPS · REPORTINGAnalyst / Ad OpsWeekly server-validated dashboards, tag-health QA, monthly attribution reviews.

★ 95%+ ACCURACY, GUARANTEED

Find out what your tracking is missing

Book a free 30-min call. We'll walk your live pixels together, then send your full written audit within 24 hours. Founder-led — no SDR, no pitch deck.

Book my free audit call → Urgent? WhatsApp me
No credit card★★★★★ Agency since 2022 · 300+ clients · 1,000+ projects