Meta AdsAug 11, 2026
WooCommerce + Meta Conversions API: Stop Losing Purchases to Ad Blockers
Send server-side Purchase events from your own WooCommerce server, dedup with the order ID as event_id, and stop losing sales to ad...
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Server-Side Tracking
Server-side tracking moves conversion measurement out of the visitor's browser and onto infrastructure you control, on your own subdomain. These guides cover the whole subject: what it actually is, how to stand up a server container, what hosting really costs, how deduplication and consent fit in, and how to verify the result against real orders.
7 guides
Server Side TrackingAug 10, 2026
Server-Side Tracking for Shopify: The 2026 Setup That Actually Works
Reliable Shopify tracking pairs a custom pixel for behavioral events with an orders/paid webhook for purchases, deduplicated by order ID.
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Server Side TrackingAug 10, 2026
iOS Signal Loss: What Apple Actually Blocks, and What You Can Recover
ATT blocks in-app attribution, ITP caps Safari cookies at 7 days, Private Relay hides IP. Server-side recovers the web-side loss.
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Server Side TrackingAug 6, 2026
What an Ecommerce Tracking Rebuild Actually Involves (Start to Finish)
A full walkthrough of an ecommerce tracking rebuild: what we find on day one, what gets built, and how we prove the...
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AnalyticsAug 5, 2026
Conversion Tracking Statistics 2026: The Verified Numbers
Safari's 7-day cookie cap, ATT opt-in near 50%, and Meta's 17.8% lower cost per result with CAPI - every 2026 stat sourced.
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Server Side TrackingAug 5, 2026
Server-Side Tracking Explained: What It Is, How It Works, and Who Actually Needs It (2026)
Server-side tracking routes conversion events through your own server before they reach Meta, Google, and GA4 — and not everyone needs it.
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Server Side TrackingApr 24, 2026
Server-Side Tracking Setup: What Actually Matters for Better Attribution
A cleaner starter article for the new Tracking Consulting blog, showing how server-side tracking, consent, event architecture, and validation should be explained...
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