Introduction: Pinterest is no longer just a place for pretty pictures—it’s driving real sales for online stores. If you’re running a Squarespace site, you’ve probably noticed how much traffic and revenue can come from pins, but without proper Squarespace conversion tracking for Pinterest, you’re flying blind. I’ve seen too many store owners connect Pinterest to Squarespace for promotion but skip the step of claiming their site or adding the Pinterest tag, leaving valuable data on the table. In this guide, I’ll break down how to claim your Squarespace website on Pinterest, add the Pinterest tag, and even set up the Conversion API for server-side tracking so you can measure every purchase, form submission, and save pin event with accuracy. By the end, you’ll know exactly how to turn Pinterest into a reliable growth channel for your business—and if you’d rather have an expert set it up for you, I’ll show you the best way forward.

Getting Started with Pinterest + Squarespace

.1 Connecting Pinterest to Squarespace

The first step in using Pinterest with your Squarespace site is linking the two platforms. You can do this by going into your Pinterest account settings and adding your website, then completing the connection in Squarespace. Once connected, Pinterest can pull product details, blog images, and page data directly from your site. This makes it easier for your pins to appear with rich information, which helps with visibility and engagement.

The benefit of connecting Pinterest to Squarespace is simple: it creates a direct line between your content and the platform where people are already searching for inspiration. This integration ensures your pins are more accurate, clickable, and aligned with your brand. For most site owners, it’s the difference between random pins floating around and a full Pinterest strategy that actually drives sales.

.2 Claiming Your Squarespace Website on Pinterest

After connecting, the next step is claiming your Squarespace website on Pinterest. This can be done in three ways: adding an HTML tag, uploading a file, or using a TXT record through your domain settings. In Squarespace, the simplest option is adding the HTML tag under Settings → Advanced → Code Injection. Once saved, Pinterest will verify the tag and confirm your site ownership.

Claiming your site is important because it gives you access to analytics, better control over your pins, and eligibility for features like rich pins. Without it, Pinterest may not attribute your content properly, which means you lose valuable tracking data. Think of it like registering your name on the guest list—you need that checkmark to unlock the full benefits.

.3 Adding Pinterest Buttons and Widgets

Finally, make your site more shareable by adding Pinterest buttons and widgets. Squarespace lets you add a “Save” button on product pages, blog posts, or even images. You can do this through a plugin, widget, or by pasting Pinterest’s code into your site. This small feature makes it easy for visitors to pin your content directly to their boards.

Adding these buttons creates a natural way for your audience to spread your products and articles without extra effort. It’s like giving every visitor a megaphone—one click and your content travels across Pinterest. Over time, this simple step increases reach, traffic, and conversions without you spending an extra dollar on ads.

Understanding Pinterest Tracking on Squarespace

.1 What Is the Pinterest Tag?

The Pinterest Tag is a small piece of code you add to your Squarespace site, much like the Meta Pixel. Once installed, it quietly records what visitors do—whether they’re viewing a page, adding a product to their cart, or making a purchase. Think of it as a digital notepad that keeps track of every action tied to your marketing.

In practice, this means you can see which pins lead to sales and which ones just drive window shoppers. For a Squarespace store owner, that clarity is priceless. Without the tag, you’re guessing. With it, you have proof of what’s working. If you want to track conversions on Pinterest with Squarespace, the Pinterest Tag is the first tool you need.

.2 What Is the Pinterest Conversion API?

While the Pinterest Tag runs on the user’s browser, the Conversion API (CAPI) works server-side. This means your data still flows even when cookies are blocked, ad blockers are active, or iOS privacy rules get in the way. In 2025, that’s critical because relying only on the pixel means losing a big chunk of conversion data.

The real strength of CAPI is accuracy. It reduces gaps, improves attribution, and ensures Pinterest knows exactly which sales came from which pins. For Squarespace businesses running ads, this difference often shows up as lower costs per purchase and better targeting. If the tag is your notepad, the Conversion API is your backup hard drive—you never lose the story.

How to Install Pinterest Tag on Squarespace (Client-Side)

.1 Adding Base Code from Pinterest

The first step in setting up Pinterest tracking on Squarespace is adding the base code. You’ll find this inside your Pinterest Ads Manager under the tag setup section. Copy the code and then head over to your Squarespace dashboard. Go to Settings → Advanced → Code Injection and paste it into the header field. Once you save, the tag will start loading across your entire site. To confirm it’s working, use the Pinterest Tag Helper browser extension—it will instantly tell you if the tag is firing. This process ensures Pinterest can track activity on every page of your site.

.2 Setting Up Standard & Custom Events

Adding the base code alone isn’t enough; you’ll also need to define events. For example, you can fire a Purchase Event on your order confirmation page and include details like value and currency. If you capture leads, you can track form submissions with a custom event. Even smaller interactions like visitors saving a blog post to Pinterest can be counted as conversions. These events give Pinterest the context it needs to attribute sales and leads back to your pins.

.3 Enabling Pinterest Enhanced Conversions

To push accuracy further, enable enhanced conversions. This feature lets you send hashed first-party data, like email addresses, along with conversion events. By doing this, Pinterest matches more sales to ads and reduces wasted spend. It’s a small adjustment that often leads to sharper attribution and stronger remarketing audiences. Enhanced conversions are especially valuable on Squarespace because they compensate for tracking gaps caused by browser restrictions.

Moving Beyond Pixel: Pinterest Conversion API (Server-Side Tracking)

Most Squarespace owners I talk to start with the Pinterest Tag and stop there. It works, but in 2025 relying only on the pixel is like driving with one eye closed—you’ll get somewhere, but you’ll miss a lot along the way. Browser restrictions, cookie loss, and ad blockers mean that a big part of your conversions never make it back to Pinterest. That’s why the Pinterest Conversion API (CAPI) matters. It runs server-side, so even if a user blocks cookies or leaves early, the event is still captured. In short, CAPI fills the gaps and gives you a more reliable view of what’s really happening.

When I set this up for clients, the difference is obvious. Campaigns that looked weak suddenly show stronger ROI because we’re no longer undercounting sales. This matters for optimization—Pinterest can’t target the right people if it doesn’t know who’s buying. With CAPI, you send events directly from your server to Pinterest, and they match with the tag to avoid duplicates. The result? Cleaner data, smarter targeting, and more efficient ad spend. If you want Pinterest ads on Squarespace to pull their real weight, moving beyond the pixel isn’t optional—it’s the upgrade your business needs.

Advanced Pinterest Tracking for Squarespace

When you’ve mastered the basics, it’s time to step into advanced tracking—the kind that makes your Pinterest campaigns feel less like guesswork and more like science. One of the first upgrades is setting up a product catalog and running dynamic ads. With Squarespace, this usually means generating a product feed that syncs with Pinterest. Once that’s in place, you can push events through the Conversion API so every sale is tracked, even if cookies are blocked. The short answer: a catalog plus CAPI equals accurate catalog sales tracking that scales.

Another area that often gets overlooked is cross-domain tracking. If your Squarespace checkout or funnel lives on a different subdomain—or worse, an external service—your conversions can get lost. The solution is to connect those domains with server-side tracking so every purchase is tied back to Pinterest. In short, cross-domain CAPI keeps your data consistent no matter where the transaction happens.

Finally, don’t ignore privacy. Consent Mode v2 is now a must, not a nice-to-have. Configuring it with GTM server-side ensures you stay compliant while still collecting usable data. And once you have that foundation, dynamic remarketing becomes much easier. Imagine showing an ad for the exact product someone abandoned in their cart—server-side remarketing makes that possible. In simple terms: advanced tracking is how you move from running ads to running profitable campaigns.

Troubleshooting Pinterest + Squarespace Tracking

I can’t tell you how many times I’ve seen someone set up Pinterest on their Squarespace site only to hit a wall with simple but frustrating issues. The first one is the Pinterest button not working on mobile. It happens more often than you’d think. Usually, the culprit is a script conflict or the button being hidden behind another element. The quick fix? Double-check your mobile layout in Squarespace and test it on an actual phone instead of just the preview. In most cases, re-adding the button code in the correct block solves it. Short answer: if your Pinterest button doesn’t work on mobile, check the code placement and mobile design.

Another common headache is when blog images refuse to display on Pinterest. I’ve seen this with clients who upload images without proper alt text or use layouts that block metadata. Pinterest needs clear data to pull your images. Adding descriptive alt text and enabling rich pins usually clears it up. Short answer: if images don’t show on Pinterest, fix alt text and enable rich pins.

And then there’s the dreaded “Please reconnect Pinterest account” error. It feels like your hard work is wasted when the connection breaks. This usually happens when your Squarespace permissions or Pinterest login expire. The fix is simple: disconnect, clear cache, and reconnect through your Squarespace settings. Short answer: if Pinterest asks to reconnect, reset the integration from scratch.

Finally, verification issues can stall everything. If Pinterest doesn’t recognize your claim, it’s often because the HTML tag was placed in the wrong section. Make sure it’s in Code Injection, not inside a page block. Short answer: for claim errors, place the tag in the global header, not a single page.

Case Study: Squarespace Store Boosting Pinterest Ads ROI

I once worked with a Squarespace store owner who was frustrated with Pinterest ads. She kept telling me, “I know people love my products, but the numbers don’t add up.” On the surface, her campaigns looked weak. Sales weren’t matching the ad spend, and she was close to giving up. The short answer: the data was lying because her tracking was broken.

We discovered she was only using the Pinterest Tag, which meant a big chunk of sales were invisible thanks to ad blockers and cookie restrictions. After switching on the Pinterest Conversion API, the picture changed overnight. Suddenly, events that were missing started showing up, and her campaigns looked a lot healthier. The short answer: adding CAPI filled the gaps and gave her back the truth.

The results were dramatic. Within a month, her reported conversions jumped by 30%. This wasn’t magic—it was simply seeing what was already happening but had been hidden. Once Pinterest had better data, the ads optimized faster, costs dropped, and sales grew. The short answer: accurate tracking turned Pinterest from a gamble into a growth channel.

Best Practices for Pinterest Conversion Tracking on Squarespace

Here’s the truth I’ve learned after fixing dozens of broken Pinterest setups on Squarespace: the best results always come from running the Pixel and Conversion API together. The short answer: a hybrid setup gives you the most complete data. If you only use the pixel, you’ll lose events to blockers. If you only use CAPI, you’ll miss browser-side details. Together, they fill the gaps.

Another habit I recommend is testing every event in Pinterest Events Manager. I know it feels like extra work, but it saves you later. The short answer: test first, scale later. Nothing is worse than spending money on ads only to realize your purchase event wasn’t firing. I’ve seen it happen more than once, and the fix is always easier before campaigns are live.

Rich pins are another simple win. They pull more details from your Squarespace site into Pinterest, making your products or posts more clickable. The short answer: rich pins mean richer engagement. If you want your pins to stand out, don’t skip them.

Finally, map out all the conversions you care about. Purchases matter, of course, but so do leads and even blog saves if you use content for growth. And remember compliance—Consent Mode v2 isn’t optional anymore. The short answer: map everything and respect privacy if you want Pinterest tracking to stand the test of time.

FAQs: Pinterest + Squarespace Tracking

How do I add Pinterest tag to Squarespace?
Adding the Pinterest tag is easier than most people think. You just copy the code from Pinterest Ads Manager and paste it into Squarespace under Settings → Advanced → Code Injection. The short answer: paste it in the header, save, and you’re live. I remember the first time I did it for a client—it took less than five minutes, but the impact on their tracking was huge.

How do I claim my Squarespace website on Pinterest?
You can claim it by adding an HTML tag, uploading a file, or using a TXT record. On Squarespace, the HTML tag in Code Injection is the fastest. The short answer: drop the tag in the header and verify. When I skipped this step once, Pinterest didn’t track my content at all—lesson learned.

Do I need both Pixel and Conversion API?
Yes, and here’s why: the pixel catches browser data, while the API fills in what ad blockers or cookies miss. The short answer: run both for accuracy. I’ve seen campaigns turn around once CAPI was added because the missing sales finally showed up.

Can I track form submissions with Pinterest?
Absolutely. You can fire a custom event when someone submits a form. The short answer: yes, with a bit of custom setup. I use this for lead generation clients, and it helps prove which pins are driving real sign-ups.

Why are my blog images not displaying on Pinterest?
Most times it’s missing alt text or no rich pins. The short answer: fix your metadata and enable rich pins. I once had a store owner panic about blank pins—adding alt text solved it in minutes.

Is Consent Mode v2 required in the US?
It’s not legally required everywhere yet, but it’s becoming the standard for compliance. The short answer: better safe than sorry. I always advise setting it up early—it protects your brand and keeps data collection transparent.

Conclusion & Call-to-Action

If there’s one thing I’ve learned working with Squarespace store owners, it’s that tracking can make or break your Pinterest strategy. The short answer: without the Pinterest Tag and Conversion API working together, your data will always be incomplete. That means ads look weaker than they are, and you end up wasting money.

When you combine the Tag and CAPI, everything changes. You finally see the full picture—every purchase, form submission, and save pin event tied back to the right campaign. The short answer: accurate tracking unlocks smarter targeting, lower ad costs, and real growth. I’ve seen clients go from frustration to confidence just by fixing this one piece of the puzzle.

So here’s my advice: don’t let your hard work get lost in the dark. Set up your Pinterest tracking correctly, test your events, and let the data guide you. The short answer: this isn’t about vanity metrics—it’s about making sure every dollar you spend works harder. And if the setup feels overwhelming, don’t hesitate to get expert help. Sometimes a fresh set of eyes is all you need to turn Pinterest from a gamble into a true growth engine.