Introduction: Most Squarespace business owners invest in LinkedIn Ads with big hopes, but without the right tracking, it often feels like driving at night without headlights. The truth is, Squarespace conversion tracking for LinkedIn is the missing piece that separates guesswork from profitable campaigns. I’ve seen businesses pour thousands into ads, only to realize later they couldn’t measure what actually worked.

That’s why understanding how to add LinkedIn to Squarespace, from a simple LinkedIn icon on your site to advanced setups like the LinkedIn Insight Tag and even server-side tracking with GTM, is so important. When done right, you not only unlock accurate reporting but also power up remarketing, audience insights, and ROI clarity.

In this guide, I’ll walk you step by step—starting with the basics of installing the LinkedIn Pixel on Squarespace and ending with advanced methods like LinkedIn Conversion API, enhanced conversions, and consent mode v2 compliance. Whether you just want to connect your LinkedIn business page to Squarespace or you’re ready to scale B2B campaigns with server-side tracking, you’ll find a clear roadmap here.

Before we dive in, remember: every setup I’ll show is built from real-world experience, fixing broken tracking for clients across eCommerce, SaaS, and B2B. If you’re serious about scaling with confidence, this walkthrough will save you wasted spend and unlock accurate growth.

Understanding LinkedIn Conversion Tracking Basics

.1 What is the LinkedIn Insight Tag?

The LinkedIn Insight Tag is LinkedIn’s version of a tracking pixel, built to record what people do after landing on your site. Think of it like a silent notetaker: every page view, button click, or form submission gets logged and tied back to your campaigns. For a Squarespace site, adding the LinkedIn Insight Tag means you can finally see which ads bring in leads or sales. In simple terms, it’s the bridge between your LinkedIn Ads and the actions visitors take on your website.

Short answer: The LinkedIn Insight Tag on Squarespace lets you track visitor actions such as page views, signups, and purchases, helping you connect ad spend to real results.

.2 LinkedIn Conversion API (Server-Side Tracking)

While the Insight Tag works in the browser, server-side tracking works behind the scenes. The LinkedIn Conversion API sends data directly from your Squarespace site or server to LinkedIn, bypassing issues like ad-blockers or iOS privacy rules. This means fewer lost conversions and more reliable numbers. By using server-side GTM with LinkedIn, you can forward events like purchases or lead forms without depending on fragile browser scripts.

Short answer: The LinkedIn Conversion API for Squarespace ensures accurate tracking even when cookies fail, by sending events directly from your server to LinkedIn.

.3 Why It’s Crucial for Squarespace Businesses

Without proper tracking, attribution falls apart—you don’t know which ad drove the signup, call, or purchase. For B2B brands especially, that missing link can mean wasted budgets and missed scaling opportunities. With accurate LinkedIn conversion tracking on Squarespace, you unlock remarketing, website demographics, and clear ROI. It’s not just about numbers; it’s about knowing which actions keep your pipeline full.

Short answer: Accurate LinkedIn remarketing on Squarespace gives you clear attribution, stronger retargeting, and better ad performance.

How to Add LinkedIn to Squarespace (Step-by-Step)

.1 Adding a LinkedIn Button or Icon

The easiest way to connect LinkedIn to your Squarespace site is through the built-in Social Icons block. Inside the Squarespace editor, you can drag and drop the LinkedIn icon into your header, footer, or any section you like. From there, link it directly to your personal profile or your LinkedIn company page. This quick step gives visitors a clear path to follow and connect with you.

Short answer: Use the Squarespace Social Icons block to add a LinkedIn button and link it to your profile or company page.

.2 Embedding a LinkedIn Feed or Post

If you want to showcase your latest updates or thought leadership directly on your site, you can embed a LinkedIn feed or individual post. This is done by copying the embed code from LinkedIn and pasting it into a Code Block within Squarespace. Styling matters too—make sure it fits seamlessly with your site’s design so it feels natural rather than forced.

Short answer: Copy your LinkedIn embed code and paste it into a Squarespace Code Block to display your feed or posts.

.3 Adding a LinkedIn Share Button

To encourage readers to share your content, you can add a LinkedIn Share button with a small code snippet. In Squarespace, place this inside the Code Injection area or within a Code Block on specific pages. It’s a simple way to expand reach—every share opens a new door for your content to be seen by more people in the LinkedIn community.

Short answer: Add a LinkedIn Share button in Squarespace by inserting the share code into a Code Block or the Code Injection area.

Setting Up LinkedIn Insight Tag on Squarespace

.1 Get Your LinkedIn Insight Tag

The first step is to log in to LinkedIn Campaign Manager, head to the “Insight Tag” section, and generate your unique code. LinkedIn gives you a snippet of JavaScript that works like a tracking beacon on your site. Think of it as planting a sensor—it quietly collects data every time someone visits or takes an action. Once you copy that script, you’re ready to add it to your Squarespace site.

Short answer: You can get the LinkedIn Insight Tag from Campaign Manager and copy the script for use on Squarespace.

.2 Adding the Script in Squarespace

There are two main ways to add the script. The quick method is going into Settings → Advanced → Code Injection → Header, and pasting the code there. This works well if you want a direct setup without extra tools. The more flexible method is using Google Tag Manager. With GTM, you can add the Insight Tag once and then manage all your LinkedIn tracking events in one place. For growing businesses, GTM is usually the smarter choice.

Short answer: Paste the Insight Tag script in Squarespace via Code Injection or manage it through GTM for more control.

.3 Verify Tag Installation

Once the code is live, you’ll want to check if it’s firing correctly. LinkedIn provides the Tag Helper Chrome extension, which shows you in real time if the Insight Tag is active on your site. If the tag isn’t firing, it’s often due to duplicate code or a missing header placement. A quick test on multiple pages ensures you’re tracking the right data from day one.

Short answer: Use LinkedIn’s Tag Helper to confirm your Insight Tag is installed and firing without errors.

Setting Up Conversion Tracking Events

.1 Standard LinkedIn Events for Squarespace

LinkedIn gives you a set of standard events you can track, such as Page View, Lead, Purchase, Signup, and Form Submission. These cover the most common actions people take on your site. By mapping them inside LinkedIn Campaign Manager, you can see which ads are driving real business outcomes rather than just clicks. It’s like having a clear scoreboard for your campaigns.

Short answer: Standard LinkedIn events on Squarespace include page views, leads, purchases, and form submissions, letting you tie ads directly to actions.

.2 Custom Event Setup with GTM

Sometimes the standard events aren’t enough. Maybe you want to track button clicks, newsletter signups, or a unique funnel step. That’s where Google Tag Manager comes in. With GTM, you can create custom triggers for any interaction and push them into LinkedIn via the dataLayer. This ensures every important action is measured, even if it doesn’t fit LinkedIn’s default list.

Short answer: Use GTM to create custom LinkedIn events on Squarespace by setting triggers and pushing structured data into the dataLayer.

.3 LinkedIn Remarketing Setup

Once your events are in place, you can build remarketing audiences. For example, you could retarget people who visited your pricing page but never signed up, or cart abandoners who didn’t complete a purchase. These warm audiences often convert better because they already know your brand. With LinkedIn remarketing, you stay in front of them until they’re ready to act.

Short answer: LinkedIn remarketing on Squarespace lets you target past visitors—like cart abandoners or lead form starters—with tailored ads to boost conversions.

Advanced Tracking: Server-Side LinkedIn Setup

.1 Why Move to Server-Side in 2025

By 2025, relying only on browser-based tracking is like trying to fish with holes in your net. Privacy laws like GDPR and CCPA, along with iOS 17 restrictions and ad-blockers, cut off a big chunk of your data. Server-side tracking fixes this by sending information directly from your Squarespace site to LinkedIn, without depending on the user’s browser. The result is more accurate reporting and fewer lost conversions.

Short answer: Server-side tracking in 2025 is essential because it bypasses browser limits and ensures more complete, accurate LinkedIn data.

.2 GTM Server-Side with LinkedIn CAPI

Google Tag Manager’s server container lets you control how events flow from Squarespace to LinkedIn. With the LinkedIn Conversions API (CAPI), you can forward events like leads or purchases directly to LinkedIn. Setting up deduplication is key, as it prevents the same action from being counted twice when both the Insight Tag and API are active. This combination gives you the best of both worlds—real-time client data and reliable server-side delivery.

Short answer: GTM server-side with LinkedIn CAPI forwards events directly to LinkedIn and uses deduplication to keep tracking accurate.

.3 Advanced Use Cases

Server-side opens doors to deeper insights. You can track LinkedIn website demographics more reliably, syncing data with LinkedIn to see who’s engaging with your site. You can also feed offline conversions, like sales calls or CRM leads, back into LinkedIn for a full-funnel view. For B2B businesses, this means tracking every touchpoint, from an ad click to a signed contract, with far fewer blind spots.

Short answer: Server-side LinkedIn tracking for Squarespace supports demographics insights and offline conversion sync, giving B2B brands complete visibility.

Best Practices for Squarespace + LinkedIn Tracking

The first best practice is to always test your setup inside LinkedIn Campaign Manager. Even when you’re confident the tags are firing, it’s worth double-checking. Testing helps you avoid missed conversions and ensures the right events are mapped to your ads.

Short answer: Always confirm your LinkedIn Insight Tag and events are firing correctly in Campaign Manager before scaling campaigns.

Another essential step is using UTM parameters for every ad. UTMs let you cross-check LinkedIn data with GA4, so you’re not relying on one platform’s numbers. This gives you a clearer picture of how people move through your funnel and which campaigns are truly profitable.

Short answer: Add UTM parameters to LinkedIn Ads and cross-check them in GA4 for more accurate attribution.

Finally, don’t forget privacy compliance. With Consent Mode v2, you can respect user choices while still sending anonymized data to LinkedIn through server-side tracking. This builds trust with your audience and keeps your data pipeline compliant.

Short answer: Enable Consent Mode v2 with LinkedIn server-side tracking in Squarespace to stay compliant and still capture valuable insights.

FAQs (Optimized for Featured Snippets & Voice Search)

How do I add a LinkedIn Insight Tag to Squarespace?
It’s actually pretty simple. You grab the code from LinkedIn Campaign Manager and paste it into the Code Injection area in Squarespace, or use Google Tag Manager if you want more control. Short answer: Copy the Insight Tag code from LinkedIn and place it in your Squarespace header or GTM.

Can I track LinkedIn Ads conversions on Squarespace?
Yes, you can. With the Insight Tag and conversion events set up, you’ll know exactly which ad brought in a lead or sale. Short answer: LinkedIn Ads conversions can be tracked in Squarespace by mapping events in Campaign Manager.

Does Squarespace support LinkedIn remarketing?
It does, and it’s one of the most powerful uses of tracking. You can build audiences of past visitors, like people who viewed your pricing page but didn’t sign up. Short answer: Squarespace supports LinkedIn remarketing once the Insight Tag is installed.

What’s the difference between the LinkedIn Pixel and LinkedIn CAPI?
The Pixel runs in the browser, while CAPI sends data directly from your site’s server. Short answer: Pixel is client-side, CAPI is server-side, and using both gives the most accurate tracking.

Do I need server-side tracking for LinkedIn on Squarespace?
In 2025, yes. Browser limits and privacy laws cut data, so server-side fills the gap. Short answer: Server-side tracking ensures more reliable LinkedIn data on Squarespace.

Can I connect my Squarespace site to a LinkedIn business page?
Absolutely. Just use the Social Icons block and link it to your page. Short answer: Squarespace lets you connect your site directly to a LinkedIn business page.

Conclusion + Call to Action

Here’s the truth: LinkedIn tracking on Squarespace is not just about adding a tag. It’s the foundation for running B2B ads that actually pay off. Without it, you’re guessing. With it, you’re in control—you can see which ads drive leads, retarget the right people, and measure ROI with confidence. Short answer: accurate LinkedIn tracking in Squarespace is the difference between wasted spend and profitable growth.

I’ve worked with business owners who were frustrated after spending thousands without clear results. The moment we fixed their LinkedIn tracking on Squarespace, everything changed. They could see which campaigns brought real leads and finally scale with confidence. Short answer: when tracking works, ad decisions get easier, and scaling feels natural.

If you’re serious about growth, don’t leave tracking as an afterthought. Start with the Insight Tag, set up events, and move toward server-side for complete accuracy. And if you’d rather not wrestle with the tech, I’ve implemented LinkedIn tracking for 100+ businesses on Squarespace and other platforms. Short answer: if you want data you can trust and ads you can scale, let’s talk.